B2B growth marketing for the AI era
Demand generation, marketing ops, and fractional leadership for companies scaling from $1M to $25M.
Strategy. Execution. Systems.
We build and run growth marketing programs for B2B companies. Strategy, execution, and the systems to make it repeatable.
Demand Generation
Full-funnel programs that turn traffic into pipeline. Paid, organic, content, email: whatever moves the needle for your business.
AI-Powered Marketing Ops
We build workflows and automations that cut hours of manual work. HubSpot, Clay, Claude, Zapier. Modern tools, real results.
Fractional CMO
Senior marketing leadership without the full-time cost. We embed with your team, set direction, and execute alongside you.
Growth marketing. Modern methods.
Most agencies sell you a retainer and disappear into a black box. We work differently.
We use AI tools daily. Not as a buzzword, but as infrastructure. Drafting with Claude. Automating research. Building workflows that would've taken a team of three a few years ago.
But tools don't replace thinking. We've spent 15+ years in B2B SaaS, building marketing functions from scratch, running teams, and figuring out what actually drives pipeline.
The result: senior-level strategy and modern execution, without the bloated agency overhead.
Sound familiar?
We work best with B2B SaaS companies between $1M and $25M in revenue, typically Seed to Series B. You've found product-market fit, but marketing still feels improvised.
- You need senior marketing thinking but can't justify a $250K hire
- You want execution, not just advice
- You're open to AI tools but skeptical of the hype
- You value speed and directness over process theater
not a fit: we don't do social media management, PR, or brand-only work. we focus on growth.
No account team. You get Ella.
7 Rays is led by Ella Sway, a marketer with 15+ years across B2B SaaS, developer infrastructure, and financial services. First marketing hire at Trym, marketing director at $25M Indinero, and currently leading marketing at Browserless, the browser automation platform for the AI agent era. When you hire 7 Rays, she's the one in your dashboards, on your calls, and reviewing your copy. Not a junior team three layers down.
Three steps. No theater.
We Talk
A 30-minute call to understand your stage, goals, and gaps. No pitch. Just an honest conversation.
We Dig In
If there's fit, we audit what you have, identify quick wins, and build a 90-day plan.
We Execute
We work alongside your team, not above it. Strategy is useless without implementation.
In their words
Ella and her team are brutally honest about what works. No fluff, no BS, just results. Our lead gen doubled in 3 months.Founder & CEO · Growth-stage startup
Let's talk about what you're building.
30 minutes. No pitch deck. Just a conversation about where you are and what might actually help.
Schedule a Call →Real companies. Real revenue.
Built marketing functions from zero. Scaled pipeline 6x. Driven measurable ROI across SaaS, fintech, healthcare, and cannabis tech.
Browserless
AI-agent era repositioning + growth engineMarketing leadership at the browser automation platform behind AI agents. One lean team, full growth stack, zero added headcount.
Read case study →Trym
$25K → $1.5M ARRFirst marketing hire. Positioning, website, demand gen, content, and ops, all built from zero.
Read case study →Indinero
6× pipeline · −32% CACLed demand gen for a $25M company: rebuilt attribution, refocused spend, grew pipeline 6x.
Read case study →Humaniz
Marketing function from scratchSales was doing everything. Built the GTM strategy, content engine, demand gen, and ops from scratch.
Read case study →MHC Tennessee
HIPAA-compliant marketing opsWebsite redesign, brand refresh, and HIPAA-compliant HubSpot with automated patient engagement.
Read case study →Small changes, big impact
Not everything needs a 12-month engagement. Here are projects where we delivered fast, measurable impact.
HubSpot Rescue
Broken HubSpot instance: duplicate records, broken workflows, zero reporting. Cleaned up in 3 weeks. Saved 15 hours a week of manual work.
Attribution Fix
Marketing couldn't prove ROI to leadership. Built the attribution model and exec dashboards in 2 weeks. Secured a 40% budget increase.
Campaign Turnaround
LinkedIn ads burning $10K a month with zero pipeline. Rebuilt targeting, copy, and landing pages. Cut CAC by 60% in 6 weeks.
Ella took us from chaotic to strategic in weeks. We finally have a system that works, metrics we trust, and pipeline we can predict. She's nothing like other agencies.Sarah Chen · VP of Sales, Healthcare SaaS
Branding and design projects delivered across industries before the growth-marketing focus.
Trym
The Situation
Trym had a strong product for commercial cannabis cultivators and almost no marketing. $25K in ARR, no positioning, no website worth the name, no pipeline motion. Ella joined as the first marketing hire, with no playbook to inherit.
The Challenge
A regulated, misunderstood category where mainstream ad channels are mostly closed off. Every standard B2B SaaS playbook needed rethinking before it could work, and everything had to be built at once: brand, site, content, demand gen, and ops.
What We Did
Built the function from zero: positioning and messaging, a new website, content tuned to how cultivators actually research software, demand gen programs that worked within the category's channel constraints, and the marketing ops to make it all measurable and repeatable.
The Results
- ARR $25K → $1.5M
- Marketing function zero → fully built
- Positioning, site, content, demand gen, ops all from scratch
Key takeaway: a constrained, regulated category is not an excuse. It's a positioning advantage for whoever does the work.
Have a similar challenge?
Early-stage, weird category, everything to build. That's our favorite kind of problem.
Let's Talk →Indinero
The Situation
Indinero is a $25M revenue financial services company. Marketing had a real team and a real budget, but pipeline was inconsistent, attribution was murky, and the sales team couldn't grow without more reliable deal flow. Ella came in as Marketing Director, owning the full function and reporting to executive leadership and the board.
The Challenge
Spend was spread across channels with no honest way to compare them. MQLs were plentiful and unloved: only 18% ever became sales-qualified. Every vendor claimed their channel was working. Somebody had to find out what actually was.
What We Did
Instrumented first: attribution modeling and lead scoring, so every dollar and every lead could be judged on evidence. Then reallocated ruthlessly: killed what wasn't converting and doubled down on what was, reaching 2.8x ROI on paid media across Google, LinkedIn, and Meta.
Layered on an enterprise ABM program with 6sense and AiSDR targeting high-value accounts, a complete brand repositioning that lifted organic brand searches 47%, and a technical SEO and CRO program that grew organic traffic 94% and website conversions 87%.
Underneath it all: a team of 8 with OKRs, real professional development, and quarterly board reporting with attribution dashboards the C-suite actually trusted.
The Results
- Marketing-sourced pipeline 6× in 18 months
- Customer acquisition cost −32%
- MQL-to-SQL conversion 18% → 31%
- Paid media return 2.8× ROI
- Organic traffic +94%
- Sales team, fed by pipeline 2 → 5 AEs
Key takeaway: attribution isn't reporting. It's the steering wheel. Once you can see what converts, every other decision compounds.
Humaniz
The Situation
Humaniz is a fast-growing real estate technology startup that had traction and no marketing infrastructure. Sales was doing everything: outreach, collateral, follow-up. Nothing was repeatable, and nothing scaled.
The Challenge
Sales-led everything works right up until it doesn't. Humaniz needed scalable systems: a go-to-market strategy, positioning that resonates with their buyers, and the infrastructure to run demand gen without heroics.
What We Did
Built the marketing function and go-to-market strategy from scratch: brand positioning and a messaging framework grounded in how their buyers actually evaluate, a content engine feeding multi-channel demand generation, and the marketing ops infrastructure and tech stack underneath so all of it is tracked and repeatable.
The Results
- Marketing function built from zero
- Demand gen engine scalable, multi-channel
- Brand positioning resonates with buyers
Key takeaway: you don't need a marketing department to have a marketing function. You need the right architecture and someone senior enough to build it.
Starting from zero?
Building from nothing is our favorite starting point. Twice now it's ended somewhere good.
Let's Talk →MHC Tennessee
The Situation
MHC Tennessee is a healthcare nonprofit with an outdated website and zero marketing automation. They needed to engage patients at scale, and in healthcare that means every system has to be HIPAA-compliant from the ground up.
The Challenge
Healthcare marketing runs into HIPAA fast. Most standard marketing automation setups aren't compliant out of the box, and most agencies either don't know that or find out the expensive way. The redesign had to ship alongside an ops foundation that treated compliance as a design requirement, not an afterthought.
What We Did
Redesigned the website and refreshed the brand around the people the organization serves. Then stood up the marketing engine: a HIPAA-compliant HubSpot setup and migration, automated patient engagement workflows, and secure nurture and retention campaigns, all delivered inside six months.
The Results
- Marketing automation HIPAA-compliant, live
- Patient engagement automated workflows
- Digital presence fully modernized
Key takeaway: compliance constraints aren't a reason to skip modern marketing. They're a spec. Design for them from day one and you get both.
Regulated industry?
We've built compliant marketing ops in healthcare twice. Constraints don't scare us.
Let's Talk →Browserless
The Situation
Browserless powers headless Chrome for developers building scrapers, agents, and automated web workflows. Then AI agents took off, and the category started being redefined in real time: every autonomous agent needs a browser, and every infrastructure company wants that story. Marketing had to keep pace with a deliberately lean setup: one director, one report, one embedded agency partner.
The Challenge
A deeply technical product sold to developers who are allergic to marketing, in a fast-moving category. The classic answer is headcount. The mandate said otherwise: scale the function through sharper positioning and better systems instead of more people.
What We Did
Repositioned Browserless for the AI agent era, sharpening the narrative around browser infrastructure for autonomous agents across the website, sales materials, and developer touchpoints.
Then built the machinery underneath: an end-to-end HubSpot engine covering lifecycle email, lead scoring, multi-touch attribution, onboarding, win-back, and in-app upgrade flows. An Amplitude analytics stack giving leadership one source of truth from acquisition to retention. And AI-native production systems on Claude, Clay, and n8n that automate research, content production, enrichment, and outbound.
On top of that: a developer-focused YouTube and creator partnership program, and a Next.js marketing site rebuild shipped with engineering.
The Results
- Category narrative repositioned for AI agents
- Growth stack HubSpot + Amplitude, end to end
- Campaign output way up, zero added headcount
- Developer reach YouTube + creator program live
Key takeaway: this is the 7 Rays thesis running in production. Senior judgment plus AI systems outships a bigger team.
Want this engine inside your company?
It's the same playbook 7 Rays brings to every client engagement.
Let's Talk →Services
Growth marketing for B2B companies. Strategy, execution, and the systems that make it repeatable.
Fractional CMO
Senior marketing leadership, embedded in your team, a few days a week.
Demand Generation
Full-funnel programs that turn traffic into qualified pipeline.
AI-Powered Marketing Ops
Workflows and automations that save hours and improve output.
HubSpot Setup & Optimization
CRM, automation, and reporting done right.
Marketing Strategy Audit
Clear-eyed assessment of what's working and where to focus next.
Common questions
How long does it take to see results?
Do you work with startups or only established companies?
What's your pricing structure?
Can we start with one service and expand later?
How is 7 Rays different from other agencies?
Fractional CMO
Senior marketing leadership, embedded in your team, a few days a week.
The Problem
You've outgrown "the founder does marketing," but a full-time CMO costs $250K+ and takes six months to hire. Meanwhile the agencies you've tried want a brief, not a seat at the table.
What you actually need is senior judgment applied to your specific situation, a few days a week, by someone who also ships.
What We Do
We embed as your marketing lead: set the strategy, own the roadmap, run the channels, manage the vendors, and build the ops underneath so everything is measurable. You get CMO-level direction and hands-on execution from the same person.
This Is For You If…
- You're $1M to $25M and marketing still feels improvised
- You have budget for programs but nobody senior to direct it
- You want a leader who executes, not a deck that collects dust
How It Works
Engagements start with a 90-day plan: audit, quick wins, then the build. Typically 2 to 3 days a week, month to month after the first quarter. You can cancel any time; we bet on results, not lock-in.
Let's talk about fractional leadership.
30 minutes to see if there's fit. No pitch.
Schedule a Call →The Problem
You're generating leads that go nowhere. Channels run in silos, each with its own vendor telling you it's working. The reports show clicks and MQLs while sales quietly starves.
That's not a lead problem. It's a pipeline problem, and it can't be fixed one channel at a time.
What We Do
We run demand gen as one integrated program: paid, organic, content, and email, each earning its keep or losing its budget. Attribution and lead scoring come first, so spend follows evidence instead of vendor enthusiasm. Then we build the repeatable engine: campaigns, nurture, and a clean handoff to sales.
The receipts: marketing-sourced pipeline grew 6x in 18 months at Indinero, and marketing drove 75% of all new customer acquisition at Trym.
This Is For You If…
- You have traffic and leads but pipeline feels random
- Sales says the leads are junk, marketing says sales doesn't follow up
- You're ready to spend but not to waste
How It Works
We start with instrumentation: attribution and scoring, so we're steering with our eyes open. Quick wins come from reallocating what's already being spent. Then we scale what converts, kill what doesn't, and report it to you the way we'd report to a board.
AI-Powered Marketing Ops
Workflows and automations that save hours and improve output.
The Problem
Your team spends its week on research, list building, reporting, and reformatting instead of thinking. Meanwhile everyone's "using AI," which mostly means a chat window open in another tab.
The gap isn't access to tools. It's wiring them into actual production workflows, with quality control, so the output ships.
What We Do
We build AI-native marketing systems on Claude, Clay, n8n, and your CRM: automated research, lead enrichment, content production, outbound, and reporting. Real systems with review steps, not chatbot gimmicks.
This is the stack we run every day at Browserless, where it lets a lean team ship the campaign volume of a department without adding headcount.
This Is For You If…
- Your team is drowning in manual work that feels automatable
- You're curious about AI but allergic to the hype
- You want output up without headcount up
How It Works
We map your workflows and find the hours: where time actually goes. Then we ship one system at a time, highest leverage first, and train your team to own it. You keep the systems either way; nothing is held hostage in our accounts.
Let's talk about your workflows.
Bring your most painful weekly task. We'll tell you if it's automatable.
Schedule a Call →The Problem
You bought HubSpot, half-implemented it, and now nobody trusts the data. Lifecycle stages don't mean anything, attribution doesn't exist, sales works around the CRM instead of in it, and every report starts with a disclaimer.
What We Do
Certified-expert implementation, from architecture to adoption: CRM structure, lifecycle stages, lead scoring, multi-touch attribution, onboarding and win-back sequences, and dashboards leadership can actually make decisions from.
We've built HubSpot engines from scratch at Trym and end-to-end at Browserless, covering everything from first touch to in-app upgrade flows.
This Is For You If…
- You can't answer "what's working" from your own CRM
- You're migrating to HubSpot or cleaning up after a rushed setup
- You're scaling past founder-led sales and need the system to keep up
How It Works
Audit first: what exists, what's broken, what's missing. Then architecture, build, and the part everyone skips: dashboards and training so your team actually uses it. You end up with a system, not a subscription.
Marketing Strategy Audit
A clear-eyed assessment of what's working and where to focus next.
The Problem
You suspect money is being wasted but can't prove where. Every vendor says their channel is performing. Every report is green. Pipeline says otherwise.
What you need is senior judgment with no incentive to sell you a bigger retainer.
What We Do
A full teardown of your marketing: tracking and attribution, channel performance, positioning and messaging, website conversion path, and the ops underneath. We've done this as an operator reporting to boards, not as a consultant grading homework.
The deliverable is a prioritized 90-day plan you can execute with us, with your team, or with someone else entirely. One page you'll use, not fifty that collect dust.
This Is For You If…
- You're about to hire, fire, or renew an agency and want the truth first
- New leadership just inherited a marketing function nobody can explain
- Growth stalled and everyone has a different theory why
How It Works
Fixed scope, fixed fee, a few weeks end to end. You give us access, we dig, we walk you through the findings live, and you keep the plan. If the answer is "your agency is doing fine," that's what the report will say.
Growth marketing for companies that can't afford to guess.
We've built marketing functions from scratch, scaled teams, and figured out what actually drives pipeline. Now we bring that to you.
About 7 Rays
7 Rays Marketing is a growth marketing agency for B2B companies between $1M and $25M. We focus on three things: demand generation, marketing operations, and fractional leadership.
We started as a boutique agency in the Bay Area, working with health, wellness, and tech clients. That work taught us how to diagnose problems fast, scope honestly, and deliver without a big team behind us.
Then we went deeper: leading marketing in-house at growth-stage companies, building functions from zero, managing real budgets, and learning what actually moves the needle vs. what just looks good in a report.
Now we bring that experience to clients who need senior-level thinking without the senior-level price tag. We work embedded in your team. We're in the dashboards, on the calls, reviewing the copy. Strategy without execution is just a PDF.
Modern tools. Proven playbooks.
We use AI tools every day. Not as a buzzword, but as infrastructure.
We draft with Claude. We automate research and reporting. We build workflows connecting CRMs, enrichment tools, and outreach systems. We've set up HIPAA-compliant marketing automation for healthcare clients. We run a stack that would've required three people five years ago.
But tools don't replace experience. We've spent 15+ years figuring out what actually works in B2B, and we use modern methods to do it faster. That's the difference between us and agencies still running 2019 playbooks, or AI consultants who've never actually scaled a company.
Four things we won't budge on
Clarity over complexity
We'd rather give you a one-page plan you'll execute than a 50-page deck that collects dust.
Speed over perfection
Done and learning beats perfect and stuck.
Honesty over comfort
We'll tell you if your messaging is off or your spend is wasted. You're paying for judgment, not agreement.
Results over activity
We don't care how many emails we send. We care about pipeline and revenue.
Meet Ella
I founded 7 Rays Marketing after 15+ years in B2B SaaS: building marketing functions, leading teams, and figuring out what actually drives growth.
I've been the first marketing hire at a startup with no playbook. At Trym, a cannabis cultivation software company, I built everything from scratch: positioning, website, demand gen, content, ops. We went from $25K to $1.5M ARR.
I've also led marketing at scale. At Indinero, a $25M financial services company, I managed a team of 8 with a $500K+ budget. I rebuilt demand gen, fixed attribution, and focused spend on what actually converted. Pipeline from marketing grew 6x. CAC dropped 32%.
Before that, I ran 7 Rays as a boutique agency in Northern California, serving health, wellness, and cannabis clients. I've worked across fintech, healthtech, HR tech, developer tools, and more industries than fit on a LinkedIn profile.
These days I'm also Marketing Director at Browserless, the browser automation platform for the AI agent era, where I run the exact playbook 7 Rays sells: sharp positioning plus AI-native systems, on a deliberately lean team. This isn't theory I read about. It's how I work every day.
7 Rays is where I bring that to growth-stage B2B companies that need marketing that works.
Four chapters, one throughline
Every chapter taught the same lesson from a different angle: pipeline comes from judgment plus execution, not from headcount.
The boutique years · 2015 to 2019
Founded 7 Rays as a Northern California brand studio: 20+ health, wellness, and cannabis clients, a distributed team of 15, a 90% client retention rate. Learned to diagnose fast, scope honestly, and deliver.
First marketing hire · Trym · 2019 to 2022
Employee-one marketing at a cannabis cultivation software startup. Built positioning, website, PLG infrastructure, demand gen, and ops from nothing, in a category where most ad channels are closed. $25K to $1.5M ARR in 24 months, with 75% of new customers coming from marketing.
Marketing director · Indinero · 2022 to 2026
Led all marketing at a $25M financial services company: team of 8, $500K+ budget, reporting to the board. Rebuilt attribution, killed what wasn't converting, doubled down on what was. Pipeline grew 6x in 18 months. CAC dropped 32%. MQL-to-SQL conversion went from 18% to 31%.
The AI era · Browserless + 7 Rays · 2026 to now
Marketing Director at Browserless, the browser automation platform powering AI agents: category repositioning, a full-stack HubSpot + Amplitude engine, and AI-native systems that ship more with a lean team. 7 Rays relaunched on the same idea: senior judgment on a modern stack, for less than one executive salary.
Let's talk
Tell us a bit about what you're working on. We'll get back to you within one business day.
Book a 30-minute call
No pitch deck. Just a conversation about where you are and what might actually help.
Book a Call →- 1. We review your message and get back within 24 hours.
- 2. We schedule a free 30-minute strategy call.
- 3. You get honest feedback on your marketing, no strings attached.
