Real companies. Real revenue.

Built marketing functions from zero. Scaled pipeline 6x. Driven measurable ROI across SaaS, fintech, healthcare, and cannabis tech.

$45M+

Pipeline Generated

180%

Average MQL Growth

92%

Client Retention Rate

25+

Companies Served

Featured work

Fintech / Accounting SaaS
Indinero
12 months
6x Pipeline Growth

Challenge

$25M company burning cash on inefficient demand gen. Needed pipeline scale without proportional CAC increase.

What We Did

  • Rebuilt demand generation strategy and execution
  • Redesigned email nurture and lifecycle sequences
  • Overhauled paid acquisition (LinkedIn, Google Ads)
  • Implemented full-funnel attribution and exec dashboards

Results

6x pipeline growth
32% CAC reduction
Full-funnel attribution in place
PropTech / Real Estate SaaS
Humaniz
Ongoing engagement
Complete Marketing Function

Challenge

Fast-growing startup with no marketing infrastructure. Sales was doing everything. Needed scalable systems.

What We Did

  • Built marketing function and go-to-market strategy
  • Content engine and multi-channel demand gen
  • Brand positioning and messaging framework
  • Marketing ops infrastructure and tech stack

Results

Marketing function built from zero
Scalable demand gen engine
Brand positioning that resonates with buyers
Healthcare / Nonprofit
MHC Tennessee
6 months
HIPAA-Compliant Marketing Ops

Challenge

Outdated website and zero marketing automation. Needed HIPAA-compliant system to engage patients at scale.

What We Did

  • Full website redesign and brand refresh
  • HIPAA-compliant HubSpot setup and migration
  • Automated patient engagement workflows
  • Secure nurture programs and retention campaigns

Results

HIPAA-compliant marketing automation
Automated patient engagement
Modernized digital presence
AgTech / Cannabis SaaS
TRYM
18 months
$25K → $1.5M ARR

Challenge

Early-stage cannabis cultivation SaaS needed to scale from near-zero revenue to meaningful ARR.

What We Did

  • Go-to-market strategy and positioning
  • Content marketing and SEO engine
  • Demand generation and paid acquisition
  • Sales enablement and pipeline ops

Results

$25K to $1.5M ARR in 18 months
Established market leadership
Scalable growth engine
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Additional clients

Branding and design projects we've delivered across various industries. Click to view the work.

Small changes, big impact

Not everything needs a 12-month engagement. Here are projects where we delivered fast, measurable impact.

HubSpot Rescue

Broken HubSpot instance: duplicate records, broken workflows, zero reporting. Cleaned up in 3 weeks. Saved 15 hours/week of manual work.

Attribution Fix

Marketing couldn't prove ROI to leadership. Built attribution model and exec dashboards in 2 weeks. Secured 40% budget increase.

Campaign Turnaround

LinkedIn ads burning $10K/month with zero pipeline. Rebuilt targeting, copy, and landing pages. Cut CAC by 60% in 6 weeks.

Ella took us from chaotic to strategic in weeks. We finally have a system that works, metrics we trust, and pipeline we can predict. She's nothing like other agencies.

Sarah Chen

VP of Sales, Healthcare SaaS

Want results like these?

Let's talk about what pipeline-focused marketing could look like for your business.