A brand is a story that is always being told. If you think a great product or service is all you need, you’re missing a vital duo: brand presence + positioning. 2016 was an incredible year for 7 Rays. We got to work with some special entrepreneurs and cannabis brands. One of our favorite clients was…
Your Customers Want an Experience, Not a Shopping Trip
A new trend is grabbing hold in the world of innovative customer experience. Some are calling it the “un-store.” and the premise is simple: customers want to experience a brand, not buy it and companies are paying attention. No more wandering aisles. No more typical consumer-store relationships where stores hawk their wares in the traditional…
