Sweet ReLeaf is a potent cannabis topical that’s very effective at relieving pain. The founders’ story is inspiring and drives the brand feel and messaging.
We started by spotlighting the dragonfly from an illustration the client was using. Its symbolism of strength and change signify the journey of healing. Around it, we created brand assets and verbiage to form the brand’s personality.
We built a custom e-comm site, performed an influencer marketing campaign where we received incredible promo from others, and created quality content in the form of articles, sometimes written for HelloMD, a site we partnered with for cross promotion. We also handle the brand’s social media posts and engagement monthly. In about 8 months, Sweet ReLeaf’s Instagram following grew to over 9,000.