Loto Labs: Copywriting for Cannabis and Hemp

Our good friends at Loto Labs have gone and done it! They’ve designed and patented the dab rig of the future. Using induction technology, the rig heats up in seconds and is safe to touch, a biggie when getting into the concentrates niche.

Our challenge was to narrow in on their target customer. While a risky endeavor to stray from the obvious customer they regularly encounter, we decided to target the new user with an affinity towards tech + design, with a higher income and education than the stereotypical cannabis smoker Loto was targeting.

We rewrote and redesigned two pages on their website: Home and Legend. We also assisted their team with email marketing efforts to nurture interested site visitors and onboard new customers.