Halima: Cannabis Topical Design

We love cannabis topicals at 7 Rays. Maybe it’s because we use them daily or because they are so fun to brand and create content around. For this project, the 7 Rays tdesign team took a holistic approach for the cannabis topical design and all its print and digital collateral.

We decided on clean minimal fonts and spotlighted some of the herbs used in this formulation with subtle illustrations. A feminine touch but one that was natural and soothing for anyone in pain.

We also developed short and concise (sometimes the hardest to execute) copy for the print materials and website. Since topicals are the first entry point into the cannabis market for many new users, the copy needed to be simple and easy to connect to. One thing we all share in this life, no doubt about it, is physical pain.