Goldleaf: Luxury, Premium Cannabis Brand

This client came to 7 Rays to create a differentiated, premium cannabis brand inspired by the whimsy of Alice in Wonderland. Their selected name, Goldleaf, pushed us to think outside the box. When so many brands in the space start with Canna and become unmemorable, we searched for a different inspiration.

The link came from the Bay Laurel crowns, immortalized with gold laurel wreaths worn by Greek Gods. Another connection was made: ancient plant wisdom resurging once more in this present day. So, what God more appropriate to portray than Apollo (designed with a sly smile), god of Sun and the Art of Medicine, amongst many other things.

Check out the brand development process below and the brand’s splash page.