Content Development for a Cannabis Brand
Dark Heart is a well-known cannabis nursery in California. We provided the “triage” of marketing activities, as we like to call it: Social, Email and Blog.
We developed branded post templates and devised a content mix that went beyond generic posts of clones and plants. We also sent out a photographer to add to their media library. In the first 3 months of working together, we increased their social media following by 27%, organically, to 17k followers.
Content development looked at answering some of the most pressing topics in the community as well as spotlighting key members of their team to provide a behind the scenes view that helps strengthen the company’s relationship to its audience.