Define your Cannabis Market Research Questions and Methodologies
Sometimes you know that you need more data to make the best decision, but you don’t know exactly what you need to know. Our researchers are experts at helping you find the best questions to answer, so that you can move forward confidently. From there, our experts develop the best research strategy to get you the answers you need.
Consumer Interviews and Focus Groups
These research methodologies bring you face to face with your consumers. By trying out your newest ideas, plans, or visions on real consumers that are not members of your direct community (or friends? Which sounds better?), you can cast a wider net than by simply asking your friends for feedback. Seeing consumers in person offers the benefit of real interactions and gives you the greatest ability to feel their emotional reactions to your offerings.
Online Communities, Online Interviews, or Telephone Interviews
Online Communities and Interviews give your consumers greater flexibility and a hassle-free way to provide feedback. Responding from their home computers or phones, they do not need to travel to meet you. Online Communities offer the greatest convenience, as they are conducted over several days, allowing consumers to participate in research activities at any hour that fits their schedule.
In-Home Research
In Home research gives you the anthropologist’s eye view, and is not only an excellent way to gather data about how your consumers might respond to your offerings, but also allows you to see exactly who your competition might be. By going directly to a consumer’s home, you offer your business the opportunity to gather uniquely personal insights about your consumer base.
In-Store or Shop Along Research
Is your product standing out on the shelf? How do you know? Want to see just how consumers behave at the point of purchase when presented with your product in a REAL shop? Want to know which of your competitors might be capturing your customer’s attention? Want to know how your new package is performing in store? Let us arrange some Shop Alongs!
Brand, Ad and Package Concept Testing, A/B Testing
Do you have two great package ideas? Or two great ad ideas? Let us put both mock ups side by side, allowing your customers tell you which strategy resonates the most. Don’t go to market without consulting those that matter the most – your consumers.
Cannabis Product Testing
Taste testing and product testing is an important step in developing palatable, interesting, and effective products. Let our product testing specialists get the feedback you need to hit the market with an intriguing, delicious, and effective product.
