Marketing has changed over the past decade. It hasn’t changed because marketers got bored with traditional marketing strategies, like cold calls to prospective customers, or direct mail or print ads. Marketing has changed because consumers have changed. Bombarded for years with advertisements that have now infiltrated the digital space as well, they’ve become less trusting…
Influencer Spotlight: Rachel Garland – Founder, Women of Cannabiz
Today, I’m pleased to present an interview with a colleague in the cannabis industry. We asked her a few questions about Women of Cannabiz, how she got to this place in her career and her tips for marketing in the space. Rachel Garland is the founder of Women of Cannabiz. Launching in 2016, Women of…
So You Want to Develop Your Medical Marijuana Brand
Are you ready for the exponential growth that’s coming? Is your medical marijuana brand ready? Many cannabis companies who have been around for at least several years have done well because demand has been high and supply low. Designing and marketing a medical marijuana brand wasn’t really a concern for most until recently. The companies that…
Cannabis Industry Survival | 5 Game Changers To Develop A New Brand
Whether you’re looking to develop a new brand or operate a successful business, cannabis industry survival includes one undeniable fact – reputation matters…here are 5 game changers for the new era. So you’re looking around and it’s starting to click. The cannabis industry is a runaway train with no looking back. So how do you…
The Cannabis Dark Ages Are Behind Us Now
The cannabis industry is not waiting on anyone. Are you ready to lead this moving train? Let’s look at the ins and outs of the new playing field… The Grey Area of the Marijuana Market Why does it still feel like there is a stigma that you are doing something wrong? The cannabis industry is…
