The great writer C. S. Lewis, who wrote The Chronicles of Narnia, once said, “You are never too old to set another goal or to dream a new dream.” It’s true that you shouldn’t let yourself be deterred from setting new goals or allow perceived barriers to get in your way. However, setting goals the…
Cannabis Marketing with SMART Goals
Your Customers Want an Experience, Not a Shopping Trip
A new trend is grabbing hold in the world of innovative customer experience. Some are calling it the “un-store.” and the premise is simple: customers want to experience a brand, not buy it and companies are paying attention. No more wandering aisles. No more typical consumer-store relationships where stores hawk their wares in the traditional…
