Are you ready for the exponential growth that’s coming? Is your medical marijuana brand ready? Many cannabis companies who have been around for at least several years have done well because demand has been high and supply low. Designing and marketing a medical marijuana brand wasn’t really a concern for most until recently. The companies that…
7 Things That Can Kill Your Cannabis Brand
Tides are changing and new cannabis brands are flooding the market. Don’t let the small things stop your brand from reaching its fullest potential. Is your cannabis brand ready for what’s to come? Does your brand have a strong presence in the market and does it magnetize community around it? These are pressing questions that should be…
Case Study: 3 Takeaways from Sweet ReLeaf
A brand is a story that is always being told. If you think a great product or service is all you need, you’re missing a vital duo: brand presence + positioning. 2016 was an incredible year for 7 Rays. We got to work with some special entrepreneurs and cannabis brands. One of our favorite clients was…
Your Customers Want an Experience, Not a Shopping Trip
A new trend is grabbing hold in the world of innovative customer experience. Some are calling it the “un-store.” and the premise is simple: customers want to experience a brand, not buy it and companies are paying attention. No more wandering aisles. No more typical consumer-store relationships where stores hawk their wares in the traditional…
