Marketing has changed over the past decade. It hasn’t changed because marketers got bored with traditional marketing strategies, like cold calls to prospective customers, or direct mail or print ads. Marketing has changed because consumers have changed. Bombarded for years with advertisements that have now infiltrated the digital space as well, they’ve become less trusting…
Influencer Spotlight: Rachel Garland – Founder, Women of Cannabiz
Today, I’m pleased to present an interview with a colleague in the cannabis industry. We asked her a few questions about Women of Cannabiz, how she got to this place in her career and her tips for marketing in the space. Rachel Garland is the founder of Women of Cannabiz. Launching in 2016, Women of…
Cannabis Website Design: the Top 10 Principles
A great cannabis website design is composed of numerous variables. Design principles extend beyond the pretty graphics and into functionality, user experience and copywriting. Great cannabis website design begins with your user in mind. Who are they and why are they coming to your site? What are they hoping to get out of it? We…
So You Want to Develop Your Medical Marijuana Brand
Are you ready for the exponential growth that’s coming? Is your medical marijuana brand ready? Many cannabis companies who have been around for at least several years have done well because demand has been high and supply low. Designing and marketing a medical marijuana brand wasn’t really a concern for most until recently. The companies that…
Case Study: 3 Takeaways from Sweet ReLeaf
A brand is a story that is always being told. If you think a great product or service is all you need, you’re missing a vital duo: brand presence + positioning. 2016 was an incredible year for 7 Rays. We got to work with some special entrepreneurs and cannabis brands. One of our favorite clients was…
