Tides are changing and new cannabis brands are flooding the market. Don’t let the small things stop your brand from reaching its fullest potential. Is your cannabis brand ready for what’s to come? Does your brand have a strong presence in the market and does it magnetize community around it? These are pressing questions that should be…
Cannabis Marketing with SMART Goals
The great writer C. S. Lewis, who wrote The Chronicles of Narnia, once said, “You are never too old to set another goal or to dream a new dream.” It’s true that you shouldn’t let yourself be deterred from setting new goals or allow perceived barriers to get in your way. However, setting goals the…
Your Customers Want an Experience, Not a Shopping Trip
A new trend is grabbing hold in the world of innovative customer experience. Some are calling it the “un-store.” and the premise is simple: customers want to experience a brand, not buy it and companies are paying attention. No more wandering aisles. No more typical consumer-store relationships where stores hawk their wares in the traditional…
Big Cannabis Big Pharma
The pharmaceutical industry has grown into one of the largest and most profitable industries in the modern economy. Are we headed towards a Big Cannabis Big Pharma reality? While the names of big pharmaceutical companies might not be instantly recognizable, their products certainly are. Drug advertising is widespread on television and in magazines. The marketing machine that promotes…
What the End of Cannabis Prohibition Means for the ‘Bootleggers’
Cannabis Prohibition Nearing an End Ever since Colorado and Washington’s noble experiment in legalizing marijuana, more and more states have been getting on board with the movement. Every time there’s a new study showing the medicinal benefits of marijuana, a few more people decide that maybe it should be taken off the controlled substances list….
Cannabis Industry Survival | 5 Game Changers To Develop A New Brand
Whether you’re looking to develop a new brand or operate a successful business, cannabis industry survival includes one undeniable fact – reputation matters…here are 5 game changers for the new era. So you’re looking around and it’s starting to click. The cannabis industry is a runaway train with no looking back. So how do you…
The Cannabis Dark Ages Are Behind Us Now
The cannabis industry is not waiting on anyone. Are you ready to lead this moving train? Let’s look at the ins and outs of the new playing field… The Grey Area of the Marijuana Market Why does it still feel like there is a stigma that you are doing something wrong? The cannabis industry is…
